It
is at this stage that the success or otherwise of
a project is largely determined. No amount of skill
or effort later can make a silk purse of a project
out of a sow's ear of a concept.
Justify
Estimates
Placing the estimates
in the context of the actual cost of past projects
provides evidence of the validity in a form readily
appreciated by decision-makers and and assists in
resisting pressure to be unduly optimistic.